Outlast
How ESG can Benefit Your Business (HarperCollins)
2021
Outlast: How ESG Can Benefit Your Business is a clarion call to corporate leaders to follow the pathway of ESG. The authors, Mukund Rajan and Col. Rajeev Kumar, draw upon their considerable experience of working for some of India's largest organizations to present evidence and case studies that show that ESG is the mantra of the future. This is a timely must-read for all those who belong to, or aspire to be part of, the corporate world.
"This book is a welcome addition to the Indian business environment, drawing from years of experience with practical suggestions on how to build a more successful, multi-stakeholder, long-term business with purpose at its core. Any business that leverages the life wisdoms of the authors will increase its chances of success."
Paul Polman
Co-Founder and Chair, Imagine; Former CEO, Unilever
"Creating prosperity requires business leaders to build trust in their organizations. Outlast provides valuable insights on how to do so in a context where environmental, social and governance issues are becoming increasingly important."
George Serafeim
Charles M. Williams Professor of Business Administration, Harvard Business School
"This book will be an eye-opener for businesses that are yet to fully comprehend the power of the ESG mantra to ensure business survival and growth"
Harsh Mariwala
Chairman, Marico
"The authors have drawn on their years of experience and brilliantly set out the ESG landscape, peppered with examples, in a useful guide for all practitioners."
Naina Lal Kidwai
Chair, India Sanitation Coalition, and Former President, FICCI
"A crucial topic covered in depth by experienced authors who offer a valuable perspective on the subject. An important read for companies and investors today."
Zia Mody
Founder and Managing Partner, AZB & Partners
"It’s apparent today that Sustainability and ESG have forced the rewriting of the enterprise playbook. Reading Outlast could help entrepreneurs, managers, investors, shareholders and bankers ask relevant questions and demand appropriate answers."
Benedict Paramanand
Editor, Sustainability Next and CEO, Bangalore Biz Lit Fest
'Outlast' offers counsel to businesses starting out on their ESG journeys
Chintan Girish Modi